Welcome to the Haus Report, your weekly dose of design, business, and leadership news, from BC Design Haus.
In this issue, we’ll chat about how to work with big brands as a small studio, brand kit examples to inspire your design and marketing team, what you need to know to build a powerful brand in 2022, and challenges and lessons for new business leaders. Let’s dig into it!
It can be a challenge to get the attention of big brands when you’re operating a small design studio. It doesn’t mean, however, that it can’t happen. There are often many factors at play when pitching your work to big brands, but at the core of it all, is—you guessed it—the work. If the work speaks for itself, if it’s dynamic and interesting, if it pushes the envelope, and makes people think or sparks a conversation, if it stands out from the crowd, chances are you’ve got a shot.
Studio Mals, located in The Netherlands, produces photographs, animations, and short films for big brands such as IKEA, Orangina, and WWF, to name but a few. Co-founder, Martin van der Molen, had this to say about getting his name out there and attracting the attention of big-name clients.
“In my opinion, [doing great work] is still the best way. It may sound cliché, but we’ve found it to be true time and again. Doing your projects with love and dedication shows in the work. And great work gets noticed. Next to doing great work, we make sure to have an updated portfolio and a matching tone of voice in our communication. We believe it’s those details that separate you from others. It’s the complete package that gets your name out there.”
Read More About Studio Mals
(and check out some of their super fun work!)